The Art Collective
Created by APOLLO / Arts & Performance Art, Raising Awareness, Facing Progress
- What is an Art Collective?
- Decentralized Creator Economy
- Cross-Creator Collaboration
- Blockchains, Cryptocurrencies & NFTs
Image taken from ARK's "Big Ideas" 2022 Report
An Art Collective is when a group of artists come together to unite on a shared goal. In the modern day they may write a contract to create a Decentralized Autonomous Organization (DAO).
Let's say you have an indie film production going on. You have a bunch of different people who are providing different aspects to that final product whether they are actors, budget investors, directors, providing cameras etc. In this example we have a group of creators coming together to mint their project as a Non-Fungible Token (NFT). As you can imagine there are a ton of different implications for this type of production. An NFT is only a singular digital asset. There needs to be some type of agreement or smart contract which will automatically distribute the revenue from that project in a way which is agreed upon by all parties involved.
We really need to be conscious and mindful about how we can utilize the increasingly decentralized digital world to distribute the revenue to everyone who contributed in a way which is simultaneously fair and just for all individuals involved.
The DAO or Art Collective DAO isn’t something that has to be permanently managed either. For a group similar in kind to the former band BROCKHAMPTON the revenue for that project could continue to support those artists even after they broke up due to the agreement created within the DAO.
As a fluid creator such as a cameraman you could be working with multiple Art Collectives at once. Due to this you would be gaining revenue on every resale of every NFT you’ve ever collaborated on for the rest of your life.
We’re moving towards a world of increasing decentralization. Instead of relying on these centralized groups, corporations and companies to dictate what we can do we now have a newfound level of virtual sovereignty.
Instead of worrying about digital assets and data being on a centralized program they can now exist individually in each person’s wallet. These are stored separately to be distributed, sold or held at their holder’s discretion. This removes a lot of the barriers of censorship and centralized influence which suppress individual sovereignty day after day.
It's important to realize what's really going on here.
Decentralization is mixing in every possible way. Due to this I believe the idea of the Art Collective is about to get a whole lot more common. Instead of negotiating from the top down to the individual we will collaborate starting at the individual building up only as high as necessary. Instead of relying on these centralized groups to tell us what we can or cannot do with our own projects we can now collaborate with each other as sovereign individuals stitched together for a common goal. Instead of artists having to negotiate with someone in a high company or corporation they can now collaborate with each other's collective interest in mind instead.
The Art Collective or DAO will continue to fuel decentralization through the mass adoption of blockchains, non-fungible tokens (NFTs) and universal cryptocurrencies. Furthermore I’d bet money that these concepts will empower every individual on a level we've never seen before.
I’ll see you in five years.
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